Brands operate in environments where consumer behaviour shifts faster than the dashboards built to track it. Cultural codes evolve. Categories fragment. Numbers pile up without ever resolving the question that mattered.
Our craft begins where most stop scrolling — with the careful, repeatable collection of qualitative, reliable evidence from real people in real places. It continues with rigorous analysis, and ends with the only output that justifies a research budget: a clearer view of what to do next.
That's the work of a research institute. That's what Dusens Research has done, in this market, for fifteen years.
Four lenses that together compose how a category, a brand, a buying decision actually works — so we can arbitrate faster, invest with more precision, and reduce strategic risk.
Reading behaviour, ritual and culture from the inside. Ethnography, immersive interviews, semiotics. Where statistical surveys go silent.
Quantifying brand equity, share of voice, share of mind, and competitive position. Trackers, segmentation, structural modelling.
Concept and innovation testing before capital is committed. From rough idea to validated proposition in weeks, not quarters.
A sovereign stack trained on fifteen years of regional consumer data. Pattern recognition where category benchmarks don't exist.
Repetitive analysis tasks are automated and standardised — gains in speed, consistency and reproducibility across studies.
Information is consolidated and organised so that future insights and longitudinal analyses are immediately tractable.
A more methodical decision-making process, anchored by predictive modelling layered onto a decade and a half of evidence.
A structured measurement of perception, usage and purchase behaviour around dietary supplements in Algeria — a category growing at +8.9% CAGR globally but still under-documented locally. We map drivers, barriers and the role of prescribers, from physicians to digital influence.
Each quarter we publish a deep-dive on three categories — usage shifts, brand performance, structural opportunities. Subscribe for the executive edition, free for qualified brand and agency leaders.
National field operations across all 69 wilayas, with a network of trained moderators and supervisors that allows us to recruit hard-to-reach respondents — including in the most rural Algerian provinces — at the same standard as in metropolitan centres.
Fill in the fields to receive the executive summary by email.
We've sent the SIPHAL 2026 executive summary to:
Allow a few minutes for delivery and check your spam folder if needed. The document is only ever sent to the address above — never shown as a direct download.